Friday, December 01, 2006

Shopping for the "Verizon Experience"

Companies including Verizon and AT&T have recently have opened stores that let customers browse, handle the products and ask questions. "The big proposition here is to experience the product and try it," said Robert E. Ingalls Jr., EVP and CMO of Verizon Communications. "Seeing it, touching it and feeling it gives them a better opportunity to make a decision." NY Times

A byproduct of increased competition, service providers that are vying for your residents' business are reaching out to them in many different ways like this to win them over. These stores can be great learning tools for your property staff, too. They're an easy way to keep up on the latest technologies available, and they'll give you a good idea whether your property is offering competitive service or whether you have some catching up to do.

blog comments powered by Disqus