Monday, December 04, 2006

Blurry Line Between TV and Web

Broadcast and cable networks are moving shows between TV and the Web platforms, seeking ways to make money from downloads and online advertisements. "This is definitely the Wild West in some ways," said Adam Berrey, VP of marketing and strategy at online video company Brightcove. Washington Post

In one of the experiments fusing TV and Internet, "iVillage Live" is a daytime talk show premiering today that is giving viewers the chance to see their homemade videos on TV. The videos will be selected from among the most popular submitted to the show's companion site. MediaPost

This melding of technology platforms could have a number of possible implications for property owners. Besides an ever-growing need for bandwidth to accommodate HDTV programs and streaming Internet downloads, this trend could mean that traditional agreements with service providers will get increasingly sticky. Programming distributors now will not only have to provide quality telecom services, but also will have to offer an appealing mix of multi-platform programming deals. Any provider not offering the right mix of both service and programming choices will be at a serious disadvantage, but property owners will have to do a lot more to keep themselves educated about the options their residents want most.

blog comments powered by Disqus