Thursday, May 07, 2015
As if to announce it’s back in the game after its engagement to Time Warner went south, Comcast this week announced it will begin producing its own 4K set-top box, dubbed the “Xi4,” according to The Verge. The device presumably will create another conundrum for would-be cord cutters who don’t have the brain space to juggle between Netflix, Hulu Plus, Amazon Prime and now, Periscope and Meerkat, allowing users to produce “unlimited virtual 4K linear channels by creating personalized playlists from the Xfinity in UHD library.” The only question, as The Verge points out, is what consumers will watch on the box. For now, content seems limited, so you won’t be able to ax your Netflix account just yet. But the announcement does seem to raise the question of whether Comcast can turn the tables on the streaming services cutting into its subscriber base by trying to beat them at their own game.