Wednesday, August 08, 2007

A Surface That Could Change the Way You Sell

Are you already using digital displays and maybe even touchscreens to show floorplans, availability, and other property info in an interactive way in your sales or leasing center?

Well, soon you'll have a new tool available that could be the next step in providing these types of unique interactive experiences. Earlier this year, Microsoft unveiled a new table-top computer called the Surface - it uses a slick touch-sensitive interface, much like Apple's iPhone. Check out this Forbes Video story about the device.

Here's another overview from Reuters:

...And a demonstration of a potential retail application using T-Mobile phones:

Apply these capabilities to the real estate industry, and it's easy to see how a device like this could become a very powerful tool for property owners to provide interactive experiences and additional services to current and prospective residents:

- A leasing agent could easily review and compare floorplans, availability and unit details.

- Condo buyers could quickly see and select their desired upgrade options.

- With one touch, a resident could download special offers from local retailers to their phone.

- A virtual concierge could recommend a restaurant, make a reservation, download directions to the resident's phone, and even set the unit's thermostat back to the right temperature before the the resident returns home for the night... all in a matter of seconds.

Customer experiences are becoming increasingly interactive and personalized. Adding the element of hyper-local applications customized for your community will allow you to communicate with, and provide services to, your residents in ways that we've never seen before.

How would you use a device like this in your community?

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