HD Programming Still Confusing to Many Consumers

The big box retailers like Wal-Mart, Best Buy and Home Depot are making big pushes to sell HDTVs this holiday season, but a new report by Frank N. Magid Associates shows that consumers continue to be confused about what HDTV is and how to get it. The study found that only 47% of consumers buying an HD set planned to watch TV programs in HD, versus 63% two years ago. It also found that 30% of HDTV owners have yet to add HD service through their video provider, and those customers that have made the upgrade complain that HD stations tend to occupy the farthest reaches of the channel range. USA Today

As a property owner, you already know it's important to offer the latest in competitive telecom services such as HDTV, but you also need to make sure that your residents have resources available to answer the questions they will inevitably have. Keep your leasing staff current on the services available at your property, and lean heavily on your provider to furnish any additional informational materials to keep your residents happy with their advanced services.