Apartment
owners are going after Millennials with a full-court press, and not just during
March Madness. The opportunity represented by this groundswell of echo-boom
renters, who will become the nation’s largest
living generation this year, outstrips anything multifamily has seen in
recent memory. But that begs the question: Is multifamily ready for this new
wave? Having gotten used to the over-the-top amenities that are the
signature of student housing today, Millennials have high expectations when
it comes to technology. First on their list? Fast, robust Internet. Check out
this exclusive
Industry Voices article over at Student Housing Business featuring
InfiniSys CEO Richard Holtz, and learn about the fast break multifamily
owners will have to pull off to cater to this new generation of residents.
