Do You Reflect Your Residents' Values?

According to the Conscious Consumer Report from BBMG, consumer prefer to buy from companies that reflect their own values ... amazing stuff, I know.

Almost 90% of Americans say the words "conscious consumer" describe them well, and they are more likely to buy (if price and quality are equal) from companies that:
• Manufacture energy efficient products
• Promote health and safety benefits
• Support fair labor and trade practices
• Commit to environmentally-friendly practices
One BBMG partner says, "... conscious consumers expect companies to do more than make eco-friendly claims. They demand transparency and accountability across every level of business practice... "

Americans readily self-identify as: "conscious consumers", "socially responsible", "environmentally-friendly", and "green".

While price and quality are still paramount (and I'd add location in multifamily housing), convenience has been edged out by more socially relevant attributes ... how energy efficient a product is and its health benefits are becoming integral to consumers' purchasing decisions.

Jeffrey Pollock of Global Strategy Group sums it up: "Americans think before they buy... they tend to prefer to buy from companies that reflect their values."

What are you doing to reach, inspire and motivate values-driven residents? Do you start with the design of your community? Are you incorporating values and values-based design into your marketing plans?