According to the Consumer Electronics Association, 73% of new home builders offered home theater as an option to their buyers last year. 74% said they offered multi-room audio.
The survey wasn't broken out by property type, but my guess is that the numbers are far lower in multifamily properties, for sale and rental alike.
In-home entertainment options are simply not priorities for many multifamily developers... At most, they're often passed off as upgrade options that are handled by a local electronics installer. Yet these are features that many residents are willing to pay for and will use almost on a daily basis.
Consumers have come to expect entertainment technologies in their home... Shouldn't you be offering them?
If you are offering these options, what has worked and what hasn't?
Tuesday, September 18, 2007
A Not-So-Entertaining Thought
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