Tuesday, September 18, 2007

A Not-So-Entertaining Thought

According to the Consumer Electronics Association, 73% of new home builders offered home theater as an option to their buyers last year. 74% said they offered multi-room audio.

The survey wasn't broken out by property type, but my guess is that the numbers are far lower in multifamily properties, for sale and rental alike.

In-home entertainment options are simply not priorities for many multifamily developers... At most, they're often passed off as upgrade options that are handled by a local electronics installer. Yet these are features that many residents are willing to pay for and will use almost on a daily basis.

Consumers have come to expect entertainment technologies in their home... Shouldn't you be offering them?

If you are offering these options, what has worked and what hasn't?

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