I want to expand on an idea that I touched on in my last post... I think we've only scratched the surface of the possibilities for technology in multifamily communities, primarily because these buildings have never truly been considered as a separate, unique market from single-family homes. Let me explain.
Don't get me wrong... developers of luxury condos and apartments have gone to great efforts to improve the technology systems that go into their buildings, both to increase appeal to potential residents and to improve operational efficiencies. These include access control systems, video surveillance, burglar alarms, intercoms, posh lounges and theater rooms, business centers, "state-of-the-art" exercise facilities, and so on. Features such as these are common today in most newer communities.
:: New Possibilities
For example, I've mentioned previously about how so many people can't live without their TiVo. Verizon has introduced a multi-room DVR that will give users the opportunity to access saved shows, as well as music and photos, from anywhere in their home. Great news for the 4-bedroom house in the suburbs... but if it's for my studio in the city, then who really cares? Let's take that idea a step further though, and apply it more specifically to a multifamily environment. Let me access my personal content in the clubhouse lounge or theater room, and now we're talking. My 42" plasma is great for watching Jack Bauer on 24, unless I can watch those same saved programs with some friends on the six-foot screen downstairs! The network is already there - one screen to enter my unit and a PIN number, and there are my shows. And if people start leaving and I need to get some work done back upstairs... no problem, I hit pause and finish the episode later from the comfort of my own couch. Seems simple enough, but that's not how service providers, or property owners, think... yet.